Communiction Theories Dissucission 2 Essay Example | Topics and Well Written Essays - 250 words

Communiction Theories Dissucission 2 - Essay Example orporations that publicly trade have an obligation to ensure the wealth of those who invest in its stocks and bonds, thus it must consider its responses without using terminology that could jeopardize investor confidence. Executives that might formulate a response to a news story also have obligations to ensure that they act on behalf of the organization, not their own independent value systems. Thus, if the story were about an issue that is highly debatable by public society, the representative must ensure that responses are in line with organizational values or vision before responding. This can avoid liability on behalf of the executive and also spare the company from negative social publicity. This is to ensure trustworthiness for the long-term in the eyes of those who read this response. At the same time, responses must be factual and able to be cross-checked through some fact-finding source before giving a formal response to the story. This builds integrity and trustworthiness regarding the