Benihana of Tokyo

Benihana of capital of Japan Benihana of Tokyo has been very(prenominal) booming for the last 40 years since 1964. From a small eatery, it has positive into a concatenation of themed restaurants. The achievement of Benihana has been attri only ifed to the bright sum feature way (TQM) help particularly in primary(prenominal)(prenominal)taining the overall strange ambience and the laid-back timber nutriment provided. All these strengths chair to providing an unforgett subject dine experience to its consumers and ar reflected in their talent to retain consumers which is shown in exhibit 4 such that 65. % of their customers ar return customers. Benihana is up to(p) to minimize apostrophize effectively without poignant the role of fodder for thought and service provided. From face 1, total be of sales atomic number 18 kept to 35-45% of total sales. Their attempt to overcome operating be is desirewise reflected by dint of a conjectural net advance marg in of 0. 5-9% of sales. Benihana do hold of nucleotide plaza expeditiously to decrease lying-in be and rent.The emptying of the conventional kitchen with the hibachi arrangement al misfortunates the caller to keep aim be low and at the alike(p) time, burst great amount of captive service.This boosted its dining experience, by dint of constant interaction with consumers. Benihana too focuses on roachting up their businesses in cognition domains with luxuriously traffic, especially in the business territorial dominion atomic number 18as. Rent is normally high in these areas. By using floor space more(prenominal) efficiently, Benihana is competent to serve more consumers during peak stage and allow for more sales to grasp the higher lease costs. The concept that Benihana adopts is that consumers are served at their tables with sportingly prepared regimen by the chef.By solely providing 3 menus to consumers, this reduces nutrition costs and wastage. Be nihanas commence fare costs are as tumefy reduced by means of the use of fresh ingredients, where storage is minimized. The main process advert of a Benihana restaurant is different from a typical restaurant. In Benihana, the orders for the soup, salad and beverages interpreted by the waiter fleck the order for the main dish is taken directly to the chef. This allows Benihana to rush the process flow, and machinate it more efficient, as it eliminated the waiting time in enjoin and receiving their orders.As the viands is freshly prepared, the turnout flow is very short as there is expressage movement to the food for thought be move from the storage area to the tables where food is being prepared. As food is being served on the spot after being cooked, this allows Benihana to abide by their quality of the food, and this satisfies consumers as shown in their feedback in Exhibit 4, where food is the main cozy up of Benihana restaurants. Benihana is likewise able to reduce labor party costs by means of the use of a simple focusing structure in each of their restaurant.In addition, chefs and waiters would clear the dishes and set the table for the attached customer, unlike the use of cleaners in typical restaurants. This also reduces labor costs. Benihana success is also attributed to their TQM dust where the management also emphasizes the importance of quality control in every employees responsibility. They emphasize quality in their commentarys like the high quality food provided, and the sources of food are also selected carefully. Benihana also cozy up quality in the process of lot their food to their consumers.However, the management of Benihana also faces problems in spite of their raving success. Their attempts to go into franchising didnt go as be after as gravelly was un bequeathing to give up its control, and he felt that these franchisees were non well furnish with the experience and knowledge to run a food business, espe cially one that relates with Japanese culture. In addition, measure Susha, the head of trading operations for Benihana recognizes that if Benihana wants to wait to expand, it will face higher costs in terms of lease as well as shortfall of well skilled employees.Although Benihana has been proven that their uniqueness can non be replicated easy by competitors, critics puzzle been predicting that the uniqueness of Benihana is only a rage and it will non last. As Benihana is providing not only products, but also the service, they should continue to emphasize and remediate on their TQM, as in this industry, employees are key input sources and by implementing TQM, there will be positive impacts on the service being delivered.